Entrepreneur Christian Jäger invests 4 million euros in Sun Minimeal
In the Austrian start-up show “2 Minuten 2 Millionen” on PULS 4, on February 27, 2025, arguably the largest deal in the history of all TV investor shows took place: The Tyrolean multi-entrepreneur and investor Christian Jäger entered the start-up company Sun Minimeal after a successful pitch with a sensational record cash investment of 4 million euros.
It’s hard to imagine a more exciting investor show on television: The Swiss start-up company SUN AG takes the stage in the Austrian investor show “2 Minuten 2 Millionen” (every Thursday at 20:15 on TV on PULS 4 & streaming on JOYN) with the product SUN-Minimeal, the world’s first meal replacement that naturally contains all essential nutrients in the right amounts and requires only 800 kcal per day for a complete diet. Whether as a snack between meals or as a ketogenic diet for the entire day, founder Wolfgang Grabher sees himself as a pioneer and hopes to convince the competently assembled panel of investors in the PULS 4 studio with his functional food, which is also free of allergens, E-numbers, and preservatives. The fact that the nutrients mature under the sun and do not come from a laboratory is another strong argument from the confident young entrepreneur. The announced valuation is impressive: 4 million euros for 6.5 percent of the company’s shares. In 2024, approximately 80 million euros in revenue were reportedly generated, and the company has been the main sponsor of the football club Schalke 04 since 2024.
A bidding war follows, which creates excitement and discussion both in the TV studio and in front of the screens. The Tyrolean multi-entrepreneur and international networker Christian Jäger, who has already been part of the investor team of the PULS 4 show for three seasons, ultimately prevails and invests in Sun Minimeal with the record sum of 4 million euros. It is likely the largest investment in the history of TV investor shows, even internationally.
Jäger is delighted with the deal: “Sustainable, plant-based foods that protect the environment and greatly benefit people are promising future products and fit perfectly into my portfolio centered around health and fitness.” Wolfgang Grabher is also more than satisfied with the result: “I was able to fully convince everyone with my idea, which was born 10 years ago on an Antarctic expedition, and the resulting Sun Minimeal products, which fills me with joy and pride. Christian Jäger is the ideal investor and partner for us. He has a keen sense for products and trends as well as an excellent global network, understands our vision, and shares our ambitious business goals.”
The successful start-up show “2 Minuten 2 Millionen” every Thursday at 20:15 on JOYN & PULS 4
Photos: Copyright ©PULS 4/Gerry Frank
