No Muscle, No Life – Powering the Future with Muscle Strength
Osaka, October 7, 2025 – When health, technology, and art converge, something greater than an exhibition emerges – a movement. As part of Expo 2025 in Osaka, Global Health Care AG (GHC AG) delivered an impressive presentation on October 7 in the Austria Pavilion, sending a strong message: health is not a passing trend but the foundation for a long, self-determined life – and muscle strength is the key to it.
Under the guiding principle “Healthness & Longevity,” the brands EasyMotionSkin, milon, and five joined forces with their partner companies Sun Minimeal and Emerald Horizon to present a holistic concept that connects prevention, performance enhancement, and quality of life. Visitors experienced state-of-the-art technologies for wireless electro-muscle stimulation, intelligent strength and endurance training, innovative muscle-length training, high-performance whole nutrition, and sustainable energy solutions.
Muscle Training – Proven All the Way to Space
A special highlight was the presentation of EasyMotionSkin, whose systems are already used in international astronaut programs such as the ESA mission “Cosmic Kiss” and the Mars simulation “Amadee-24” of the Austrian Space Forum (ÖWF). In zero gravity, this technology helps counteract the loss of muscle and bone mass – an impressive example of the benefits of targeted muscle training, which remains indispensable here on Earth.
Sun Minimeal and Emerald Horizon – Shaping the Future through Nutrition and Sustainability
With Sun Minimeal and Emerald Horizon, two visionary partners enriched the exhibition. Sun Minimeal presented high-performance whole nutrition that combines functionality, taste, and efficiency – perfectly suited for a health-conscious, urban society. Emerald Horizon complemented the concept with sustainable energy and environmental technologies, adding an ecological dimension to the idea of “holistic health.”
Together with the brands of GHC AG, this formed a strong alliance of training, nutrition, and sustainability – a model for the future of healthy living.
Art Meets Body – Health Becomes an Experience
Another highlight of the presentation was the extraordinary spatial concept by curator Simone Sikora, who created a sensual, immersive environment in which technology and aesthetics merged in a fascinating way. Sound artist Carl Lechleitner enhanced the experience with a specially composed soundscape that made health audible and tangible – an emotional overall experience that left a lasting impression on visitors.
Perfect for Japan – and the World
With its philosophy, Global Health Care AG struck a chord with the Japanese audience: efficiency, innovation, and an increasing awareness of employee well-being. The solutions presented by GHC AG and its partners offered ideal approaches for modern corporate health concepts and sustainable lifestyles – individual, digital, and future-oriented. “In Osaka, we sent a strong signal – for muscle health, for high-performance whole nutrition, for longevity, and for a new understanding of holistic well-being. Healthness is the future – and we are shaping it as pioneers,” emphasized Christian Jäger, Austrian multi-entrepreneur and majority shareholder of GHC AG.
Austrian Spirit at the Networking Event
Following the presentation, a two-hour networking event took place in the Austria Pavilion, organized by ExpoAT. Media representatives, partners, and guests from all over the world took the opportunity to connect in a relaxed atmosphere – accompanied by typical Austrian hospitality and culinary delights such as roast pork, “Kaiserschmarrn,” and Sachertorte.
More information:
www.ghc.ag
www.easymotionskin.com
www.milongroup.com
www.five-concept.de
www.sunminimeal.com
www.emerald-horizon.com
Images © GHC AG / Burnz, editorial use free of charge.
Image: Christian Jäger in front of the Austria Pavilion, Expo Osaka
Image: Multi-entrepreneur Christian Jäger and five representative for Japan, Katsunori Takemoto
Image: five representative for Japan Katsunori Takemoto, entrepreneur Christian Jäger, Kenji Eto
Image: Expo in Osaka
