No Muscle, No Life – With Muscle, a Future
When health, technology, and art come together, more than just an exhibition emerges – it sparks a movement for a new era of health awareness. On October 8, 2025, Global Health Care AG (GHC AG) will be an official exhibitor at Expo 2025 in Osaka, Japan. With its striking presentation in the Austrian Pavilion, the company makes a clear statement: health is not a trend, but the foundation for a long, self-determined life – and muscle strength plays a central role.
Under the motto “Healthness & Longevity”, GHC AG’s three brands – EasyMotionSkin, milon, and five – will present their innovative training and health solutions with measurable results that set global benchmarks. From wireless electrical muscle stimulation to smart strength-endurance training to cutting-edge muscle length training – technological innovation, expertise, and real-world applicability merge into a holistic concept for prevention, performance enhancement, and quality of life.
Muscle Training – Proven Even in Space
The importance of muscle health extends beyond Earth – proven by EasyMotionSkin’s role in international astronaut programs such as ESA’s “Cosmic Kiss” mission and the “Amadee-24” Mars simulation by the Austrian Space Forum. In microgravity, the system helps counteract muscle and bone loss – a powerful demonstration of the relevance of effective muscle work for everyday life on Earth as well.
Art Meets Body – Health Becomes an Experience
A special highlight of the presentation: the innovative staging of the exhibition space by Austrian curator Simone Sikora, creating a sensually immersive environment where technology and aesthetics merge in striking ways. Renowned sound artist Carl Lechleitner adds life to the space and its objects with his acoustic compositions – making health an emotional experience.
Perfect for Japan – and the Entire World
With its holistic philosophy, GHC AG aligns perfectly with the spirit of the Japanese market: efficiency, innovation, and an increasing focus on employee wellbeing. GHC AG’s solutions offer ideal approaches for modern corporate health concepts and sustainable lifestyles – personalized, digital, and future-ready.
“At Expo, we are sending a strong message: for muscle health, for longevity, for a new understanding of holistic wellbeing. Healthness is the future – and we are shaping it as a leader,” says Austrian entrepreneur and GHC majority shareholder Christian Jäger.
Company Websites:
www.ghc.ag
www.easymotionskin.com
www.milongroup.com
www.five-concept.de
Photocredit: Expo Austria
