The hunter becomes the gatherer: “2 Minutes 2 Millions” investor Christian Jäger snaps up a hot ginger startup!
It was the hottest investor pitch of the year: The Sexual Wellness startup Naturally Naughty not only heated things up during the Austrian founder show “2 Minutes 2 Millions” on April 22 on PULS 4 & JOYN, but also secured two powerful investors. One of them is Tyrolean multi-entrepreneur Christian Jäger.
So spicy, even millionaires can’t resist:
The exciting and stylish products quickly caught the investors’ attention – especially entrepreneur Christian Jäger, who wasn’t shy about sampling the ginger spray live. What started as curiosity soon turned into genuine demand. Millionaire Christian Jäger confidently took the initiative and made an opening offer.
But the competition wasn’t far behind: successful hotelier Erich Falkensteiner and sales expert Katharina Schneider teamed up and also put a highly attractive offer on the table. Both teams engaged in an exciting head-to-head race for the startup’s favor, leaving the founders with a tough decision. In the end, they chose the attractive overall package from Christian Jäger and Mathias Muther, which offered the best prospects for successful expansion.
Naturally Spicy: Ginger as an Aphrodisiac
What makes Naturally Naughty so special? Unlike conventional products in the sexual wellness sector, the startup relies consistently on the power of nature. “Our Natural Sexual Biohacking series plays naturally with all the senses,” explains founder Ingwer Sörensen – yes, the name truly speaks for itself.
The main products – a ginger spray and a ginger massage oil – utilize the aphrodisiac effect of ginger, known for centuries and praised in works like the Kama Sutra and Ayurvedic teachings. The products consist only of a few carefully selected ingredients and promise maximum effect for users. In a survey, 85% of users reported experiencing more intense orgasms thanks to the ginger-based products.
Sexual Wellness Market on the Rise
The timing for the TV appearance could not have been better. The global sexual wellness market is booming and is expected to grow to around USD 60.2 billion by 2030. Younger generations, such as Millennials and Gen Z, are particularly open-minded about products that enhance their love lives.
“The sexual wellness market has evolved tremendously. There’s been a lot of innovation in the toys sector, but lubricants and intimate sprays have been somewhat neglected. That’s exactly where we see evolutionary potential, and that’s what we’re tapping into,” explains Sörensen about the market gap that Naturally Naughty aims to fill.
What’s Next After the TV Success?
With fresh capital and the support of the TV investors, the startup now plans to conquer the Austrian and German markets before expanding into other European countries. “We’re starting in the DACH region and plan to gradually expand our direct-to-consumer business into additional countries,” reveals Sörensen.
Christian Jäger is fired up about the future: “This startup is burning on all fronts – but in the best possible way!” It remains to be seen whether the fiery root will not only ignite the investors but soon set the whole market ablaze. Missed the show? The full pitch of “Naturally Naughty” on the PULS 4 startup show “2 Minutes 2 Millions” is available to watch for free on Austria’s SuperStreamer: https://www.joyn.at/serien/2-minuten-2-millionen
More about Naturally Naughty:
Website: www.naturallynaughty.love
Photo © Puls 4, free for reproduction
2m2m: Investors Christian Jäger and Matthias Muther congratulate Naturally Naughty founders Ingwer Soerensen and Ina Neumann
