A New Name with a Clear Message – Health and Internationality in Focus
Vaduz, July 23, 2025 – EasyMotion Tec AG is now operating under the new name Global Health Care AG. The shareholders unanimously approved the renaming at an extraordinary general meeting. With the new name, the company emphasizes its strategic direction as an international provider of innovative health solutions. “The new name is a strong signal of our positioning in the global health market,” says Christian Keck, Chairman of the Board. “It clearly shows what we stand for – and where we are heading.”
More Than a New Name – A Clear Commitment to Health
The renaming is part of a comprehensive strategic realignment – and the name is program. The goal is to strengthen the positioning in the health market and create an internationally understandable identity. Under the new umbrella, the established brands milon, EasyMotion Skin, and five will continue to operate.
“The renaming to Global Health Care AG is a forward-looking step that I, as the main shareholder, fully support. The new name represents a clear vision: health as a global good – innovative, digital, and accessible to people worldwide. The strategic direction shows that we take responsibility, think beyond borders, and want to contribute to a modern, sustainable healthcare system. I am convinced that Global Health Care AG is excellently positioned to assume a leading role in a dynamically growing market,” explains Christian Jäger.
Global Health Care AG pursues a clear mission: to support people worldwide in leading healthier, more active, and more conscious lives through smart, connected training and health systems. The focus lies on innovative technologies, digital prevention, and a holistic approach.
Future-Ready Health Solutions for the International Market
The new name brings several advantages: it is internationally understandable, strengthens market presence abroad, and clearly emphasizes the health focus of the corporate group. The new identity also supports the growing importance of digital, connected, and preventive health solutions in the product portfolio.
“With the new name and clear mission, Global Health Care AG will make a significant contribution to a new health culture – sustainable, technologically future-proof, and holistic,” explains Christian Keck.
